

A bag made for movement
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One Bag. Two Ways.
Introducing the 212
How to Use
About Us
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Made in NYC
Designed and manufactured in NYC, this bag is New York through and through. Supporting small, women owned businesses throughout the manufacturing process.
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Functional & Chic
Created to move about your day with you, the 212 bag is chic while still offering you function as you go from work to dinner or day to night.
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Small Business, Big Dreams
Designed by fashion student, Anneli Ahlmann, this bag is everything that she wishes she had had throughout her time as a student in New York.

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All About The 212
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How the 212 Was Created
The idea for The Effect 212 bag wasn’t born in a boardroom or during a carefully crafted design sprint. It started with something much simpler: a problem I kept having....
How the 212 Was Created
The idea for The Effect 212 bag wasn’t born in a boardroom or during a carefully crafted design sprint. It started with something much simpler: a problem I kept having....
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Our Process
Step 1: Design Comes First It started with sketches. I had a clear vision for what this bag needed to do: carry a laptop, look sharp in any setting, and...
Our Process
Step 1: Design Comes First It started with sketches. I had a clear vision for what this bag needed to do: carry a laptop, look sharp in any setting, and...
More About The Effect
Shipping Policy
Shipping Policy
Last Updated: [June 19th 2025]
At The Effect, we’re committed to delivering your order as quickly and efficiently as possible. Each of our bags is carefully packaged to ensure it arrives in perfect condition.
Processing Times
All orders are processed within 1–3 business days. You will receive a confirmation email once your order has shipped, along with tracking information.
Please note: Orders are not processed or shipped on weekends or holidays.
Domestic Shipping (U.S. Only)
Standard Shipping (5–8 business days): Free on all orders
Expedited Shipping (1–2 business days): Calculated based on delivery location
We ship via a trusted carrier, UPS. Delivery times are estimates and may vary depending on carrier delays or holidays.
International Shipping
We currently do not offer international shipping. Stay tuned as we expand!
Order Tracking
Once your order has shipped, you will receive a tracking number via email. If you haven’t received your tracking info within 4 business days of ordering, please contact us at thenewyorkeffect@gmail.com
Lost, Stolen, or Damaged Packages
We are not responsible for stolen packages once they are marked as delivered by the carrier. If your order arrives damaged or doesn’t arrive at all, contact us immediately at thenewyorkeffect@gmail.com, and we will do our best to assist you.
Shipping Delays
Shipping may be delayed due to high order volume, carrier disruptions, or events beyond our control. We appreciate your patience and will communicate any known delays proactively.
If you have any questions about your order or our shipping policy, please reach out to us at thenewyorkeffect@gmail.com
Return Policy
Returns & Exchanges Policy
Last Updated: June 19th 2025
At The Effect, each of our products is made with care and intention. Due to the limited nature of our collections and our commitment to quality control, all sales are final.
We do not accept returns, refunds, or exchanges at this time. Please review product details carefully before placing your order.
If your item arrives damaged or defective, please contact us at thenewyorkeffect@gmail.com within 3 days of delivery with photos and a description of the issue. We will evaluate the situation and do our best to make it right.
We appreciate your understanding and support of our small-batch, independent brand. If you have any questions before ordering, we’re happy to help — reach out to us anytime at thenewyorkeffect@gmail.com
Sustainability Efforts
Our Commitment to Sustainability
Last Updated: June 19th
At The Effect, sustainability is woven into every stitch of what we create. We're not just a luxury bag brand — we're a brand that believes fashion should be responsible, thoughtful, and future-facing.
Small-Batch Production
We cut and produce in intentionally small batches. This minimizes overproduction and material waste, ensuring that every bag made has a purpose and a future home.
Made in the USA
All of our bags are ethically manufactured in the United States, supporting sustainable labor practices, fair wages, and safe working conditions.
Low-Emission Fulfillment
We pick up our bulk orders locally, eliminating excess transportation and reducing emissions. No international shipping between manufacturer and warehouse — just direct, low-impact logistics.
Thoughtful Materials
We source durable, high-quality materials like genuine leather and technical nylon that are built to last. Sustainability starts with longevity.
Recyclable Packaging
Our packaging is minimalist and recyclable, using no plastic fillers or unnecessary inserts. Just your bag, delivered with intention.
Timeless Design
We create with style and longevity in mind. Our pieces are designed to outlast trends and reduce the cycle of fast fashion.
We know sustainability is a journey, not a destination. Thank you for supporting a small business that aims to put the planet, people, and purpose first.
For questions about our sustainability practices, contact us at thenewyorkeffect@gmail.com
FAQs
Frequently Asked Questions (FAQs)
Last Updated: June 19th 2025
1. What is The Effect?
The Effect is a luxury, New York–inspired tote and shoulder bag brand. We design timeless, functional pieces in small batches using sustainable practices and U.S.-based manufacturing.
2. Where are your bags made?
All of our bags are proudly manufactured in New York City under ethical labor standards. We work with local production partners committed to quality craftsmanship and fair working conditions.
3. Do you offer returns or exchanges?
We do not accept returns or exchanges at this time, due to the limited nature of our product runs. However, if your item arrives damaged or defective, please reach out within 3 days of delivery and we’ll try our best to assist you.
4. How long will it take to get my order?
Orders are processed within 1–3 business days, and shipping times vary based on your selection:
Standard Shipping (3–5 business days): Free
Expedited Shipping (1–2 business days): $15 flat rate
You’ll receive a tracking number once your order ships.
5. Can I cancel or change my order?
If your order hasn’t been shipped yet, we’ll do our best to accommodate changes. Please email us as soon as possible at thenewyorkeffect@gmail.com
6. What materials do you use?
We use a blend of genuine leather and high-grade technical nylon — selected for both durability and style. Our bags are built to last for years, not months.
7. Do you restock sold-out items?
Since we produce in small batches, restocks are rare and limited. We recommend signing up for our email list to be the first to know when new drops go live.