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How the 212 Was Created
The idea for The Effect 212 bag wasn’t born in a boardroom or during a carefully crafted design sprint. It started with something much simpler: a problem I kept having....
How the 212 Was Created
The idea for The Effect 212 bag wasn’t born in a boardroom or during a carefully crafted design sprint. It started with something much simpler: a problem I kept having....
Our Process
Step 1: Design Comes First It started with sketches. I had a clear vision for what this bag needed to do: carry a laptop, look sharp in any setting, and...
Our Process
Step 1: Design Comes First It started with sketches. I had a clear vision for what this bag needed to do: carry a laptop, look sharp in any setting, and...